A day in the life of a supermodel: Shooting a campaign

Ana Jagodzinska & Karmen Pedaru for Reserved.

Behind the Scenes: ETICHETTE: ABBEY LEE KERSHAW, AGATA POSPIESZYNSKA, FREHA BEHA, LINDSEY WIXON. MODELS: SASHA PIVOVAROVA, SIRI TOLLEROD.

A day in the life of a model: Stella McCartney and Sonia Rykiel Spring 2011 behind the scenes.

Pirelli Calendar 2010 Preview

The 2010 Pirelli Calendar, now in its 37th edition, was presented to the press and to guests and collectors from around the world, at its global premiere in London. The much-awaited appointment with 'The Cal', a cult object for over 40 years, was held this year at Old Billingsgate, the suggestive late 19th century building on the banks of the Thames, where from 1875 to 1982 it housed the capital city's fish market.
From its birth 46 years ago, the Pirelli calendar has been considered as one of most celebrated icons of corporate communication, at the same level of notoriety like the Ferrari logo or the Coca-Cola bottle and the classic "long P" of Pirelli.

Terry Richardson's 2010 Pirelli calendar. Shot it last month in Bahia, Brazil, which includes Daisy Lowe, Georgina Stojiljkovic, Eniko Mihalik, Catherine McNeil, Lily Cole, Abbey Lee Kershaw, Miranda Kerr, Ana Beatriz Barros, Gracie Carvalho, Marloes Horst, and Rosie Huntington-Whiteley.

Terry produced thousands of images from the shoot with the girls holding sloths, fruit, roosters, and holding hands while running through waves in little else than a bikini bottom. The goal this year was to use "no makeup, no reflectors — only the flash of the camera — no branded clothes or jewelry, no girls altered surgically," Fifty images will make the final cut when the calendar is debuted Nov. 19 in London.

He portrays a woman who is captivating because she is natural, who plays with stereotypes in order to undo them, who makes irony the only veil she covers herself with. This is a return to the natural, authentic atmospheres and images of the '60s and '70s. It is a clear homage to the Calendar's origins, a throwback to the first editions by Robert Freeman (1964), Brian Duffy (1965) and Harry Peccinotti (1968 and 1969). Terry Richardson, like his illustrious predecessors, has chosen a simple kind of photography, without retouching, where naturalness prevails over technique and becomes the key to removing artificial excesses in vogue today to reveal the true woman underneath.

he 2010 edition is a clear expression and Terry Richardson is its interpreter: he portrays figures without frills, removed from complicated and artificial contexts set by fashion trends. The setting has no showy backgrounds or schemes, in line with the photographer's simplicity and focus on the essential. "A great photographer," says Richardson, "captures the moment - that's why I shoot without extra equipment and without assistants.

"My technique is the absence of technique: the lens is my eye, my charisma, my ability to capture moments of truth, whatever they may be, picture angles, use of color, light, scenery - these have always been the essential aspects of my photographic art."

Summer of Love

San Francisco, SF. Haight Ashbury Road.
Vintage stores, a MUST everywhere!

Pasear por HA Road es algo que no se puede dejar de hacer en San Francisco. Recorrer sus artísiticas calles, pintadas, cada esquina ocupada por una banda de múscica, un pintor, un artesano.
Optas entre un buen smoothie - helado - o ricos panqueques por toda la zona.

El Haight sin dudas es la referencia del rock en los años 60', pero también es la puerta de entrada a una de las más espectaculares áreas verdes urbanas de Estados Unidos y el lugar es asombroso al estar cerca de la Bahía, es inspirador. Cerca, muy cerca esta el Golden Gate Park. El parque es la versión de la costa oeste de Central Park en Nueva York y alberga una gran variedad de atracciones. Hay jardines botánicos y un jardín japonés para inspirarse y calmar el alma de los viajeros. El Golden Gate Park es un planetario para estudiar el cielo y contemplar el Big Bang... Se encuentra en la zona una abundancia de actividades recreativas y el famoso acuario Steinhardt, el cuál vale la pena visitar! Un picnic entre las pequeñas lagunas, en un día de sol, lo es todo! Dicen que si se observa cuidadosamente, incluso se puede ver el fantasma de don Quijote.

Durante el verano del amor, el parque fue el escenario de la tarde agradable de burbujas gigantes, cantidad de barriletes de colores y el 14 de enero de 1967, el amplificador de los Jefferson Airplane inauguró el Human Be-In en el Polo Grounds en dónde asistieron figuras cómo Allen Ginsberg, Lawrence Ferlinghetti, Jerry Rubin y el Dr. Timoth Leary.

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Ph & text by Lai Blanco